Fresh(tel) Effort(el)

Freshtel Holdings has signed a letter of intent to enter into a strategic partnership with Effortel, a European mobile virtual network enabler. Under terms of the alliance (roll stirring theme music), Effortel and Freshtel agree to offer both the Freshtel white-label service and a collectively managed converged mobile service. The agreement paves the way to commence discussions for the provision of both the Freshtel whitelabel and combined Freshtel and Effortel converged solutions to Carrefour, the world’s second largest retailer and reportedly the single largest retailer in Europe.